The family chose to close the store in 1969. In the meantime, the Mayers bought the former Neva Marine on Irondequoit Bay in Webster in 1960.
In the mid-1920s, Norman "Red" Mayer opened Mayer Boat Company on St. Paul Blvd. near Driving Park Bridge and Kodak's Hawkeye Plant in Rochester. Eventually his sons took over the operation.