In the mid-1920s, Norman "Red" Mayer opened Mayer Boat Company on St. Paul Blvd. near Driving Park Bridge and Kodak's Hawkeye Plant in Rochester. Eventually his sons took over the operation.
The family chose to close the store in 1969. In the meantime, the Mayers bought the former Neva Marine on Irondequoit Bay in Webster in 1960.